Rumors Fly About iPhone (Apple Phone)

We have talked about the powerful brands of APPLE and Disney in class. It is interesting how people speculate about what firms should do, and how they should do it, often based on BRAND IDENTITY.

Rumors are flying around about APPLE, DISNEY, CINGULAR, and also involved, based on history is Motorola. A Motorola Press Release regarding APPLE, including a link to a Steve Jobs video.

The FORBES article, "What would an iPhone Look Like?" discusses some ideas related to the strong BRAND IDENTIES of the firms.

What do you think should happen based on the brand identities?

Who should take the lead?

What should the key features of the product/service offering look like?