German Restaurant Brand Launches Mader's Hummel Website

Mader's Authentic German Restaurant in Milwaukee has just launched a new website where they are selling Hummel Figurines. It is an interesting study in brand because it ties together a famous Milwaukee-based German restaurant, established in 1902 with a famous brand of German craftmanship. M.I. Hummel figurines.

The site Mader's Hummels actually has a picture of the restaurant in its masthead.



What do you think of this brand? Do you think it can extend the restaurant identity to the Hummel site?

Gene A. Wright